F1 case Studay answering some questions using some markiting Assignment - 1

F1 case Studay answering some questions using some markiting methodology - Assignment Example All Ferrari cars are red in colour representing Italy’s national colour. The factory at Maranello is a state of the art infrastructure and is an up-to-date facility. Ferrari cars have always been low on displaying their sponsors logo and names. Being one of the oldest companies in the business Ferrari has had its share of ups and downs. The journey has not been a smooth one for Ferrari. New Zealander Bruce McLaren, who was a F1 driver himself, founded by McLaren in 1966. McLaren registered its first victory in 1968 but the true dominance of McLaren was in the late 1980s and early 1990s. The domination was such that McLaren won 15 out of the 16 races in a year in the period. Williams was founded by Frank Williams and again Frank too was a driver. Williams lead the technological development in F1 that was triggered in the early 1990s. William dominated F1 from 1992 – 1994. 1975 – 1978 was a great time for Ferrari as it dominated F1. Ferrari bagged both drivers and constructors world championship in 1975 and followed it up with the constructors championship in 1976. The tragic accident of Lauda which kept him away from action for nearly 6 weeks was the reason that Ferrari could not get the drivers’ championship in 1976. Ferrari won both drivers and constructors championship in 1977, and the drivers’ championship in 1978. During this period Ferrari made few changes to its structure. Montezemolo was promoted to head the entire motorsport operations of Fiat, while Danielle Audetto was made Ferrari’s sporting Director. The strategy here was to replicate the success of Ferrari with Fiat. This strategy backfired as Audetto was not able to fill in the shoes of Montezemolo. He failed to develop a strong relationship with the lead driver and the design team. This eventually led to Lauda moving out of Ferrari. Also during this time, Ferrari became complacent and adopted a short-termed focused strategy wherein it tried to develop their